We specialise in taking your message and making it work for your target audience - whether it’s translating technical information into engaging copy; sharing your ESG progress or enticing visitors to your attraction or venue. Our expertise covers a range of sectors, including corporate, B2B and consumer - so if you’re looking for a technical whitepaper, a family-focused blog post or a strategically worded press statement, we can help. With both agency and in-house experience, Vermilion founder Holly Russell has worked with brands of all sizes - from household names to SMEs - all with a strong focus on client delivery. Her strong relationships, creative approach, and unrivalled attention to detail allow her to achieve superb results and deliver her clients’ PR aims. Holly has a natural curiosity and loves speaking with people to discover their stories. She combines this with creativity, media understanding and excellent writing skills to turn your messages into headlines that get your brand noticed. Holly has worked on several award-winning campaigns, and has been recognised for expertise in strategy, media relations and long-term client care.